Purpose

The Marketing Committee is an advisory committee to the NWSF staff. Its role is to act as a sounding board for marketing strategies and tools, develop and hone innovative ideas, and provide feedback on marketing activities as requested by the NWSF staff.

 

Time Commitment

Attend a minimum of four Committee meetings per year via Zoom (6 total in 1 year). 

Estimated time commitment: 1-5 hours/month depending on needs. Please inquire with Jo McNeal about the meeting schedule and the next meeting date. 

 

Committee Structure 

Three – five members, one being the Executive Director and a Board member. 

 

Location 

Zoom meeting during the work week, every other month. To be scheduled at the close of the former meeting. A Zoom link will be provided for each meeting scheduled.

 

Marketing and Communications

• Support overall comprehensive marketing and communications strategy.

• Partner with staff to oversee a consistent and active communication strategy to all stakeholders for the purposes of program messaging, fundraising, awareness, and branding.

• Contribute expertise to assist staff in establishing organizational marketing, branding and communication plans, and initiatives.

• Build on current brand and develop creative marketing outreach that will drive new corporate partnerships/sponsorships and supporters.

• Collaborate with staff on strategies and development for various marketing communications channels and web presences including electronic/social media (e.g., Facebook, Twitter, LinkedIn, etc.), website, and printed collateral.

• Maintain and build relationships with key industry partners and members of the press in conjunction with staff efforts.

• Identify key speaking engagements for staff to help market and brand NWSF.

 

Skills and abilities needed to succeed as a member of the Marketing & Communications Committee

• Fulfill the required time commitment.

• Honesty, integrity, and respect for others.

• Visionary: future orientation.

• Good communication skills; open-minded and articulate.

• Strong team-builder and team member.

• Leadership skills.

• Professional and friendly personality.

• Experience with the development of branding and marketing strategies (preferred).

• Graphic design expertise (preferred).

• Social media experience – even if personal use experience, (preferred).

• Demonstrated interest in our mission.

• Excellent written and verbal communication skills.

• Comfortable working in a fluid environment and taking initiative.

• Be an expert on the organization in general, including strategic direction, and an expert on Board matters, such as major issues, policies and procedures, and board priorities.

• Demonstrated effectiveness in meetings and task forces; seen as a leader.

• Have a network of community/business contacts and a willingness to reach out as an ambassador of the organization for awareness and fundraising.

• Fundraising background (preferred).

• Strategic Planning experience (preferred).

 

The committee achieves goals by:

• Working with staff to develop a marketing-communications plan that identifies formal and informal mechanisms to dialogue with the community.

• Working with staff to develop key messages articulated to supporters and partners.

• Promoting the organization’s services to the community.